Loading...

About Us

公司历史

从昔日家庭式制饼业至今成为槟城驰名土产专卖店,走过21年风雨创业路的“萬香餅家”创办人——饒狄萬先生。1997年在母亲曾来音的陪伴下,连同三位员工在创业初期,为节省开支及达到收支平衡,於是就以家庭工业方式来经营打拼,当时的他年龄仅有二十岁。 当时“萬香餅家”由研发、生产、包装、卫生、批发、送货及市场经营,都由饒狄萬先生一手包办。每当载送完货物过后还要赶回去预备接着需要用到的制饼馅料而继续日夜不停工作,当时他每天只有四至五个小时的睡眠时间,这样为理想事业打拼的日子,整整熬了一年多的日子,至到1999年生意逐渐好转及上了轨道,开始慢慢也有固定的顾客群。过后“萬香餅家”因生意策略考量下从原有商址搬迁至槟城马六甲街继续打拼。

“ 萬香餅家”也是槟城第一家研发出多种不同口味淡汶饼的饼家。当时饒狄萬先生有鉴于当时市场上所提供给消费者口味选择性很少,於是尽管当时工作量已经是几近超过本身所能承受的负荷之下,也日以继夜不停地研发各种不同口味的淡汶饼,以回馈及带给顾客群不同的口味享受为使命,当时陆续成功研发出 橙味、香草味、咖啡味及虾米味的淡汶饼。在当时饼界可说是首开先河的创举,也间接影响了至今槟城饼界百花齐放的良性竞争。 而不甘于此的饒狄萬先生想让“萬香餅家”可以成功为槟城特产打出海外,也间接可以让槟城特产成为槟城在国际上的另外一种代表性。因如此的想法之下,这时饒狄萬先生毅然将“萬香餅家”交由母亲全权打理,然后在对于“萬香餅家”任重而道远的想法支持下,饒狄萬先生用了5年的时间在外由零做起,当上了大马北马区某品牌二十多间门市的高级经理,在这期间饒狄萬先生吸取许多宝贵门市和累积了许多经营手法的经验及体会。 2009年饒狄萬先生当时觉得时机已到,毅然辞去高级经理的职位,把5年内累积的经验及经营手法回到“萬香餅家”,力图以自身所长来将当年理想抱负一步一步去实现。

2010年“萬香餅家”再次在市场策略考量之下搬迁至槟城美食街(中路)即赤石大酒店旁。当时“萬香餅家”将所有产品都重新包装,提升品质,务求达到色香味俱全。再 加上“萬香餅家”对员工表现要求不断提升,也定期提供训练。以达到对顾客提供优良的客售服务,让顾客可以乘兴来去。 对于当年想将槟城特产槟城特产发展至全马及世界各地,让全世界都认识槟城特产的饒狄萬先生,至今仍然丝毫没有打退堂鼓,甚至于对于未来相当的有信心,也一步一脚印的朝着当年的抱负理想迈进,从当初仅有四人打拼的“萬香餅家”慢慢发展至今拥有了五十多名志同道合的合作员工们。即使至今“萬香餅家”小有成就和规模,但是“萬香餅家”并未忘记初衷,至今依然坚持传统手工,秉持“三现专长”,既是:现做、现烘、现卖,此乃“萬香餅家”传统精神。现售卖货品已超过两百多款,其中以淡汶饼、香饼,马蹄酥、太阳饼、榴莲饼、椰子饼最深受顾客欢迎。萬香镇店双宝理所当然就是“香饼”及“淡汶饼”。 贴心的服务,严谨的品质,创新的心思,系统的管理,这就是饒狄萬先生和一众伙伴们心目中的——“萬香餅家”。

诗曰: 万家众绝品 香饼最为先 饼馅藏乾坤 家户尝意足 驰骋南洋土 誉满槟榔屿 东霞升起时 方成明夜珠 也是“萬香餅家”最佳写照

Company History

Mr.Leow Tit Ban – Ban Heang’s founder. He has used 21 years long from family style business transfer to Penang Famous Local Product Agency. In 1997, upon encouragement from Leow’s mother, Leow start up the business together with 3 workers. At the initial period, in order to save cost and to break-even, he manages the business as a cottage industry.

At the time his age is only had 20 years old. Ban Heang is the first in Penang who develop different flavor of Tambun biscuit. At the time, even though Leow’s workload was too much, he still spent time to create different flavor of Tambun biscuits to let customer to have more choices. Ban Heang has succeeded develop orange flavor, pandan flavor, coffee flavor and spicy shrimp flavor. At the initial stage, the whole process, from the research and development, the production, the packing, the hygiene, the wholesale, delivery until the market management, all handled by Leow himself. After delivery he still has to rush back for material preparation for the next day. At that time he only has four to five hours sleep time per day.

In 1999, the business getting better and Ban Heang start to have its own regular customers. After consider on business strategy, Ban Heang relocate to Penang Malacca Street. With the ideal to make Ban Heang represent Penang local product internationally, Leow decided to hand over Ban Heang to his mother. And he left Ban Heang and worked as Senior Manager in a famous clothing company, in charge of North region in Malaysia. Leow spent 5 years’ time in this company to gain the retails market experience and reinforce his business management technique. In 2009 where the time came, Leow resigned from the Senior Manager position and return to Ban Heang. He applies all his management knowledge into Ban Heang with the goals to realize his ideal – develop and expand Ban Heang.

In 2010, Ban Heang relocated to a crowded area – the centre of Penang – Macalister Road (next to the Red Rock Hotel). At the time, Leow has made a reformation on Ban Heang’s product where products undergo re-packing and improve on the quality. In addition, Ban Heang provides regular on-job training to Customer Service to improve their professional selling and customer service skills.

Today Ban Heang is formed by a group of young, energetic and ambitious management team and key personnel. Leow and his team are confident that Ban Heang will bring Penang local product into a new interpretation and to make a mark on this sector. Ban Heang’s principle never changes since established. Ban Heang’s principle is our freshness guarantee’s promise to our customers – “Made Now, Bake Now, and Sell Now”. While traditional handmade is our persistence. Currently there are more than 200 types of product available in Ban Heang where hot selling item will be Tambun Biscuits, Heong Pheah, Beh Teh Saw, Phong Pheah, Durian Crisp and Coconut Biscuits. Ban Heang’s signature products definitely are Tambun Biscuits and Heong Pheah. The intimate service, the rigorous quality, the innovation thoughts, well management is Ban Heang.

We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.